About us

Company profile

Wiva Group is an Italian company in the lighting sector with a strong orientation toward technological innovation, energy savings, health, and the environment. In 2007, a group of creative and committed professionals pooled their diversified experience and expertise to establish the company. Today Wiva Group boasts a solid ownership, organizational, and commercial structure with important partnerships and collaborations with research and technology firms and institutes. Wiva Group produces electric light sources, LED lighting devices, electrical supplies, and electronic lighting power supply and controlgear.

 Driven by creativity, competence, and inventiveness, Wiva Group is distinguished for its ongoing quest for innovative solutions, attention to quality, and ability to anticipate and interpret market trends.

 Our efficient and well organized sales network ensures our solid position in the market, with command of the various sales channels and geographical areas. The highly distinctive Wiva Group brand and product portfolio are effectively illustrated in well-designed information materials and packaging that provide clear and complete product characteristics and specifications.

 Uninterrupted growth and high level of achievement provide the thrust for Wiva Group’s pursuit of excellence, reaffirming the meaning of its longstanding mission:

“Rethink lighting to promote wellbeing and improve quality of life”

Company profile

Wiva Group is an Italian company in the lighting sector with a strong orientation toward technological innovation, energy savings, health, and the environment. In 2007, a group of creative and committed professionals pooled their diversified experience and expertise to establish the company. Today Wiva Group boasts a solid ownership, organizational, and commercial structure with important partnerships and collaborations with research and technology firms and institutes. Wiva Group produces electric light sources, LED lighting devices, electrical supplies, and electronic lighting power supply and controlgear.

Driven by creativity, competence, and inventiveness, Wiva Group is distinguished for its ongoing quest for innovative solutions, attention to quality, and ability to anticipate and interpret market trends.

Our efficient and well organized sales network ensures our solid position in the market, with command of the various sales channels and geographical areas. The highly distinctive Wiva Group brand and product portfolio are effectively illustrated in well-designed information materials and packaging that provide clear and complete product characteristics and specifications.

Uninterrupted growth and high level of achievement provide the thrust for Wiva Group’s pursuit of excellence, reaffirming the meaning of its longstanding mission:

“Rethink lighting to promote wellbeing and improve quality of life”

The Group

Wiva Group S.p.A. is headquartered in Florence. This is where all the administrative, financial, marketing, and commercial functions are concentrated, as well as research & development, production, and all supporting functions.

 Wiva Group is the direct and sole owner of WIVA DEUTHSCHLAND GmbH in Germany, WIVA GROUP ILLUMINACION SL in Spain, and WIVA SARL in France. These are commercial companies that manage a network of agents following the Italian model, developing networks and acquiring new customers.

 Additionally, Wiva Group owns a business in Hangzhou, China (Chinese technology hub) named DRAGON LIGHT ELECTRON Ltd, which performs production and commercial processes control functions for Wiva Group products. This allows the company to grow its competitivity and strengthen its industrial position in China.

 Wiva Group’s choice to maintain its production in Italy, near Florence, runs counter to the prevailing trend in the sector. Direct production in its own facility using qualified local technicians allows the company to produce innovative solutions with the greatest added value.

The Group

Wiva Group S.p.A. is headquartered in Florence. This is where all the administrative, financial, marketing, and commercial functions are concentrated, as well as research & development, production, and all supporting functions.

 Wiva Group is the direct and sole owner of WIVA DEUTHSCHLAND GmbH in Germany, WIVA GROUP ILLUMINACION SL in Spain, and WIVA SARL in France. These are commercial companies that manage a network of agents following the Italian model, developing networks and acquiring new customers.

 Additionally, Wiva Group owns a business in Hangzhou, China (Chinese technology hub) named DRAGON LIGHT ELECTRON Ltd, which performs production and commercial processes control functions for Wiva Group products. This allows the company to grow its competitivity and strengthen its industrial position in China.

Wiva Group’s choice to maintain its production in Italy, near Florence, runs counter to the prevailing trend in the sector. Direct production in its own facility using qualified local technicians allows the company to produce innovative solutions with the greatest added value.

Sales network

The well-organized and efficient sales network has been a fundamental asset in the growth of Wiva Group and its success in the various markets in which it operates. The particularly broad and diversified product portfolio and variety of distribution channels have represented a significant challenge. Wiva Group has responded brilliantly via the matrix structure of its sales organization, which seamlessly pairs product specialists with channel specialists.

This synergy of competencies results in precise and effective management of the various distribution channels and allows Wiva Group to ensure tailored responses best suited to each product category.

 The company thus is thus able to implement a multi-channel yet specialized approach, leveraging a dense network of agents and partners with effective command of the domestic and international markets. These professionals showcase Wiva Group products and services, highlighting their originality, versatility, and quality.

ITALY

Sales managers

Distribution channels

Agencies

Agents

INTERNATIONAL

Export managers

Sales offices

Country managers

Distributors

Sales network

The well-organized and efficient sales network has been a fundamental asset in the growth of Wiva Group and its success in the various markets in which it operates. The particularly broad and diversified product portfolio and variety of distribution channels have represented a significant challenge. Wiva Group has responded brilliantly via the matrix structure of its sales organization, which seamlessly pairs product specialists with channel specialists.

This synergy of competencies results in precise and effective management of the various distribution channels and allows Wiva Group to ensure tailored responses best suited to each product category.

 The company thus is thus able to implement a multi-channel yet specialized approach, leveraging a dense network of agents and partners with effective command of the domestic and international markets. These professionals showcase Wiva Group products and services, highlighting their originality, versatility, and quality.

ITALY

Sales managers

Distribution channels

Agencies

Agents

INTERNATIONAL

Export managers

Sales offices

Country managers

Distributors

Marketing communications

Marketing communications are a vital resource for Wiva Group, both for the development of effective marketing strategies and for highlighting the company’s strengths and the distinctive characteristics of its brand. The Wiva Group Marketing Communications Office has evolved over time in step with company growth, acquiring new people and new skills while developing an increasingly effective and efficient organization. The choice to internalize all planning, management, and control of advertising and PR has demanded that we develop cutting-edge expertise to allow optimization of management time and costs, enhanced operational continuity and coherence, full exploitation of synergies among resources, and maximum return on investment. Wiva Group’s success is fully supported by coherent and coordinated communication that is strategically planned to best express the value of the company, its activities, its reputation, and its credibility.

Marketing communications

Marketing communications are a vital resource for Wiva Group, both for the development of effective marketing strategies and for highlighting the company’s strengths and the distinctive characteristics of its brand. The Wiva Group Marketing Communications Office has evolved over time in step with company growth, acquiring new people and new skills while developing an increasingly effective and efficient organization. The choice to internalize all planning, management, and control of advertising and PR has demanded that we develop cutting-edge expertise to allow optimization of management time and costs, enhanced operational continuity and coherence, full exploitation of synergies among resources, and maximum return on investment. Wiva Group’s success is fully supported by coherent and coordinated communication that is strategically planned to best express the value of the company, its activities, its reputation, and its credibility.

Branding

Increase brand awareness
and consolidate its image
on target markets.

Corporate reputation

Build, strengthen, and enhance company reputation as a function of credibility, reliability, and stature.

U

Visibility

Achieve visibility, attract attention,
and generate interest in company operations, products, and services.

Integrated communication

Activities, instruments, and content
are all oriented to the production
of coherent and coordinated PR
and advertising that are clear
and consistentyet adaptable
to the various targets and channels.

Market presence and control

Advertising and PR address all relevant areas for the company and are carried out under strict company supervision and control in all phases,
from initial concept to final
review and assessment.

Differenziazione

Advertising and PR are focused
on the company’s strengths,
associating clear and compelling values with the brand, giving it a clearly perceptible and distinct
identity and personality.

Branding

Increase brand awareness
and consolidate its image
on target markets.

Corporate reputation

Build, strengthen, and enhance company reputation as a function of credibility, reliability, and stature.

U

Visibility

Achieve visibility, attract attention,
and generate interest in company operations, products, and services.

Integrated communication

Activities, instruments, and content
are all oriented to the production
of coherent and coordinated PR
and advertising that are clear
and consistentyet adaptable
to the various targets and channels.

Market presence and control

Advertising and PR address all relevant areas for the company and are carried out
under strict company supervision and control
in all phases, from initial concept to final
review and assessment.

Differenziazione

Advertising and PR are focused
on the company’s strengths, associating clear and compelling values with the brand, giving it a clearly perceptible and distinct
identity and personality.

Investor Relations

Budget documents download

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Wiva Group S.p.A.
47/37 INT.29 Siena st.
50142 FLORENCE - ITALY
TEL +39 055 7373015
FAX +39 0557222555
info@wivagroup.com
C.F. P.I. R.I. FIRENZE 05760670488
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